"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."
– Sun Tzu
|
|
|
Any ad network worth its salt has the ability to deploy tactics. And, while the CPX Interactive team is keenly aware of the difference between strategy and tactic, we find that all too often these two important pieces of the online advertising process are confused and conflated.
Whether a client's ultimate goals involve branding, direct response, or a hybrid of the two, CPX Interactive prides itself on helping clients fully develop their strategic vision before campaign tactics are brought to the table.
Strategy = AWARENESS
Create a greater name recognition and awareness for a new line of automobile designed to reinvigorate a brand considered to be increasingly stoic and unexciting.
Tactic – Leverage the network's vast reach (1 billion daily impressions) to deliver fresh new creative to virtually unlimited online audience.
Strategy = INTEREST
Generate specific interest of a targeted and predisposed demographic in taking a new line of automobiles for a test drive.
Tactic – Serve compelling rich media display ads, that simulate a breathtaking test drive, across a segment of the network chosen for its ability to deliver the desired audience.
Strategy = ACTION
Drive measurable dealership visits by qualified potential buyers.
Tactic – Run ads on targeted in-market sites, in dealership-specific DMAs, that drive users to compelling splash pages designed to capture user info, schedule dealership visits, and promising value for visit follow through.
|
|
|
|
|
|