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Advertisers are, most often, able to describe their target audience. The question is how to find them. Whether the description of a desired audience hinges on a particular demographic, a personality attribute, or a household income (just to name a few), members of this targeted audience are significantly more likely to engage the advertiser than those outside the audience. By layering customized suites of data points onto a media campaign, CPX Interactive is able to place an advertiser’s message in front of only those users that fit the specific description, thereby squeezing greater efficiency out of every marketing dollar and delivering maximum return on investment.
Our 3rd party data provider partners utilize their proprietary methodologies to identify ‘buckets’ of users that fit profiles inline with the partner’s particular offering (personality attributes, purchasing history, demographic, etc…). CPX then works with the 3rd party provider to further identify those users across our vast network of sites, and places clients’ ads in front of them that are consistent with their ‘bucket’ classification.
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