Is Your Brand Safe? We’re making sure it is…
CPX Interactive is a leader in a brand-safety initiative which will give you confidence that your advertising will be displayed in a brand-safe environment.
As you may be aware, the IAB recently announced the adoption and implementation of its Ad Network & Exchange Quality Assurance Guidelines (QAG). These guidelines enhance your control over the placement and context of your advertising, build brand safety, and clarify the networks and exchanges marketplace by standardizing the information provided to advertisers. QAG is the only industry-endorsed certification program that exists today.
With an official launch on April 4, 2011, the IAB announced 17 inaugural companies, including CPX Interactive, that achieved certification .
CPX Interactive underwent rigorous training, conducted an intensive internal audit, and assigned a compliance officer to meet the stringent criteria set forth in the IAB’s Quality Assurance Guidelines. We are proud of our compliance and what it means to our customers. We trust that our certification will add to your confidence in working with us.
Additionally, we recommend that you ask your other network/exchange partners if they are IAB QAG certified. If they are not, ask when they will begin providing this value to your brand.
We look forward to using our IAB QAG certification to increase brand trust in online advertising.
Very best regards,
The CPX Interactive team