Customizing Your Campaign
Virtually all aspects of a CPX Interactive campaign are customizable. Here are some examples of choices clients make on each campaign: |
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Platforms
Internet : Mobile : Applications
Ad Units
IAB Standard : Rich Media : Video : Custom
Data Points
Behavioral : Intent : Lifestyle
Audiences
Geographic : Demographic : Psychographic
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*Terms used as defined by IAB Network & Exchanges Quality Assurance Guidelines
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Metrics
CPM : CPC : CPL : CPA
Goals
Direct response : Branding : Brand response
Delivery
RON : Segment Targeted : Audience Targeted : Site Specific
Transparency Levels
Partial disclosure* : Full disclosure*
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