Video game promotion has really gone ape**** since the advent of internet video. Used to be your only exposure to a game before its release was in the form of commercials and a few blurry screenshots in a magazine. Now it almost seems like you know every iota of information about a game and have seen every last enemy and environment weeks before it even sniffs store shelves. This extensive exposure can have its benefits, but it also has its pitfalls.
First let's get some housecleaning out of the way. Yes, websites like ours (and many others) rely on a steady IV drip of new media to survive. We're in the business of promoting video game promotions. You might think that the more media the better, but that's honestly not always the case. What we've found over the last few years is that games that release less media over their development cycle enjoy a lot more views per video than those that send out a new trailer or gameplay every week. It's called saturation, and the video game industry–despite all the hype–is no different.