If you’re publishing news releases, driving discovery of those carefully crafted messages is a crucial part of the strategy. Using a commercial newswire service to distribute different elements of content can give campaigns a boost and bring new audiences into the fold.
Buyer’s Guide: Press Release Service Providers discusses:
- How to make a decision about which wire service to use
- Simple definitions of terms you are likely to encounter when investigating the wires
- Questions to ask the service provider when you are making a decision
Which wire service is the best fit for your brand, and your plans? There are a number of questions you should ask to make certain your newswire choice truly matches your particular needs.