Dell是一家公关做的不够好的企业，可是我仍然不相信dell的CEO会弱智到说出下面的话。可以推见媒体的记者第一英文不够好，第二中文不够好，前者情有可原，后者就是职业素质和专业精神的问题了。

 短短的几段话，逻辑上语句不通，Donews的编辑也是一字不漏的转载。还有哪些媒体会转载？是不是也不改动一字，不寻求原出处？罗林斯会起诉这些记者在中国诬蔑他的智商吗？

收到女儿的贺卡才意识到明天是父亲节。 孩子长大了，而我已经老了。看女儿的贺卡让我感动，而且觉得我实在非常富有。我有关怀爱我的家人，孩子，虽然她们目前都不在身边，不过我从没感觉到孤单，电视里放“瓶中信”这部电影，电影中那个男人说他妻子是他生命中的北极星，我有我的北极星，而且我现在也是孩子们的北极星。

大女儿的贺卡说："You've always been there for me since day one. Thank you, Happy Father's day!"

是的，亲爱的女儿， 我记得你的第一天以及从此以后带给我的喜悦，看你生命的成长，是我的快乐！， Here I am。

小女儿的贺卡说："Fantastic， Amazing， Terrific， Honorable, Exceptional, Remarkable, You are all these things and more..."

Wow, 你知道用了什么样的词来描绘我吗？我希望我是你说的这些，你让我明白作为父亲是多么自豪的一件事，我希望我是你们生命中的北极星，直到你们长大...

谢谢你们，孩子们，未来是你们的，记得爸爸送你们的那首歌吗？"Butterfly kisses". yes, that is what I want to give to you now.

There's two things I know for sure.
She was sent here from heaven,
and she's daddy's little girl.
As I drop to my knees by her bed at night,
She talks to Jesus, and I close my eyes.
And I thank God for all of the joy in my life,
But most of all, for...
Butterfly kisses after bedtime prayer.
Stickin' little white flowers all up in her hair.
"Walk beside the pony daddy, it's my first ride."
"I know the cake looks funny, daddy, but I sure tried."
Oh, with all that I've done wrong,
I must have done something right
To deserve a hug every morning,
And butterfly kisses at night.

Sweet sixteen today,
She's looking like her momma, a little more everyday.
One part woman, the other part girl.
To perfume and makeup, from ribbons and curls.
Trying her wings out in a great big world.
But I remember...

Butterfly kisses after bedtime prayer.
Stickin' little white flowers all up in her hair.
"You know how much I love you daddy, But if you don't mind,
I'm only going to kiss you on the cheek this time."
With all that I've done wrong I must have done something right.
To deserve her love every morning,
And butterfly kisses at night.

All the precious time
Like the wind, the years go by
Precious butterfly
Spread your wings and fly

She'll change her name today.
She'll make a promise, and I'll give her away.
Standing in the bride room just staring at her,
She asked me what I'm thinking, and I said "I'm not sure,
I just feel like I'm losing my baby girl."
Then she leaned over....and gave me....

Butterfly kisses, with her mama there
Sticking little flowers all up in her hair
"Walk me down the aisle, daddy, it's just about time"
"Does my wedding gown look pretty, daddy?" - "Daddy, don't cry."
With all that I've done wrong, I must have done something right
To deserve her love wevery morning,
And butterfly kisses
I couldn't ask God for more, man, this is what love is
I know I've gotta let her go, but I'll always remember
Every hug in the morning, and butterfly kisses...

注：
Butterfly Kisses是指用眼睫毛 (eyelashes)象翅膀一样地在另一个人的面颊或是睫毛上拍打，常是大人亲热孩子的举动。
美国抒情乡村歌手Bob Carlisle在他女儿Brooke十六岁生日的前夕，看着女儿长大成人了，不久就要远走高飞了，感慨万千而写下了这首歌。Bob以沉稳柔情的嗓音，伴以吉它委婉的合旋，深邃真情的唱出了伟大的父爱。歌中唱到一个父亲对女儿从小到大的很多美好回忆，最动人最难忘的就是那每日睡前祷告后的"Butterfly Kisses"。同时他想到女儿今后结婚时的情景，当想到她婚礼后就要改为夫性，婚礼前当他注视女儿时，女儿问爸爸在想什么，“我不知道，我只是觉得我将失去我的乖乖女”......
这首歌把一个父亲对女儿的爱写得感人致极。旧金山的San Francisco Chronicle报的报导说，边开车边听此歌的听众把车子停到路边，泣不成声......

在这儿找这首歌

对于中小企业，尤其是创业的团队来说，市场营销是关键要素之一，无论是其网站内容，或者是广告宣传，甚至软文报道，你读读，看看，那其中的营销信息清晰吗？

Robert Middleton在他的电子杂志-More Clients上曾提到这个问题，我简单翻译一下并且加了一些个人的评论：
What are the biggest mistakes people make with marketing messages? 当人们传递营销信息的时候，最容易犯的错误是什么？

1. They are all about process, not solutions: “We prepare your taxes with the X100 auditing protocol.” Sorry, but nobody really cares. （提供的不过是一个流程，而不是解决方案。从营销信息的角度，客户希望听到的是我的问题能被解决，而不是怎么解决。那可能是后面谈判中的任务）

2. They are just too general: “Profitability and productivity will increase.” Ho hum. What else is new? （表达的太过笼统，提高生产力和利润，地球人都知道阿？能不能来点有新意的？）

3. They are unbelievable: “Your profits will increase faster in one month than they have in the past twelve.” Good if you can really deliver. But you’d better prove it or lose all your credibility. (不切实际，别许愿不还，要证明给人看，不然失去的是你的信用)

4. They are too convoluted: “Our management approach utilizes an effective strategy that optimizes ten key factors in the throughput of primary marketing initiatives with bottom line measurability.” Say what???!!!（说话兜圈子，到最后都不知道你在表达什么. 这点国内很多软文报道中，即使有名的企业家也常犯这个毛病，堆砌一大堆专业词汇，可就是不懂他在说什么，广告文案，炒作概念更加常见）

So just speak English. Tell what your clients get. Don’t be afraid to be bold, but make sure the message is above all clear, meaningful and interesting. That will draw prospects closer, wanting to know more. （所以，请说“人话”，告诉你的客户他们会得到什么，你不必害怕过于大胆，不过必须确认你的信息清晰，有意义而且吸引人，让潜在的客户希望接近你，了解你更多）

SearchEngineWatch今天发表了一个post。讨论了小型SEM公司的定价模式和策略。虽然不是完全符合中国国情，但是有一定的借鉴作用，简单整理几个要点如下：

四种定价模式：

1.  Retainer + Monthly Fee （6 -18 months）

2. Fee for Service

3. Pay for performance

4. Hourly consultation

其实四种各有优劣，在我看来采用什么方式，取决于客户的大小，信誉，项目的要求，时限，还有最重要的-合同的条款。长期客户不妨采用第一种；规模可以控制，目标明确的项目第二种可能更好；如果是咨询或者培训，自然第四种最佳。而第三种，涉及到客户的认同，指标的衡量，服务的接受和利益分享的机制，在中国我认为是很难的，虽然这在国外有趋势成为最常见和对服务商最有利的定价和服务付费方式。

涉及到合同中的一些关键条款， 下列五项是不能遗漏的：

squeaky clean   

Definition:  Something that is very clean and free from dirt; as clean as possible.
Example:  1) Mary washes her kitchen floors until they are squeaky clean.
Etymology:  Probably associated with the squeaky sound that is produced when one rubs a finger across a greaseless, untarnished surface.

Definition:  Extremely good and moral; innocent.
Example:  1) The Olsons are such a squeaky clean family.
Etymology:  When applied to people, this phrases refers to a spiritual state.
Synonyms:  spotless, spic and span
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ID   

Definition:  An identification card, such as a driver's license or passport. (Pronounced as separate letters - 'eye dee'.)
Example:  1) The security guard asked us for ID.
2) The store clerk wouldn't sell me any beer because I didn't have an ID.
Etymology:  From the first two letters of 'identification card'.

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score   

Definition:  To successfully obtain something, especially sex or drugs; to acquire something desirable.
Example:  1) I scored a bag of marijuana from my friend Peter.
2) I'm meeting a beautiful woman for drinks after work--hope I score afterwards!
Synonyms:  get laid
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wuss   

Definition:  A coward; an ineffectual, timid person.
Example:  1) Don't be a wuss, Stephan. It's just a little spider!
2) You're afraid of the dark? What are you, some kind of wuss?
Etymology:  This word has been popular with teenage boys since the 1960's.
Synonyms:  wimp, sissy
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croak   

Definition:  To die.
Example:  1) Old man Douglas croaked last week.
2) After grandpa croaked, I inherited his pickup truck.
Etymology:  'Croak' refers to the sound that some animals make when they die.
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in one's hair   

Definition:  Constantly annoying; bothering someone again and again.
Example:  1) My little brother is always getting in my hair!
2) Be careful how you fill out your tax forms -- you don't want the government in your hair.
Etymology:  It can be difficult to remove something that is caught in your hair. For example, if you get chewing gum in your hair it can take hours to get it out -- and it's very annoying to do. So if a person is 'in your hair', they are annoying and hard to get rid of.
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too hot to handle   

Definition:  Difficult; hard to deal with; controversial.
Example:  1) The editor thought the story about the president's girlfriend was too hot to handle, so he refused to print it.
2) The line drive was too hot to handle, and the Phillies scored on the play.
Etymology:  'Too hot to handle' comes from baseball, referring to a ball hit so hard that it can't be caught. In this phrase, 'hot' means 'lively' or 'powerful', and 'handle' means 'take care of' or 'pick up'. The phrase is now used to describe any situation that is hard to deal with or problematic.
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veg out 
 
Definition:  To spend time relaxing, doing nothing at all.
Example:  1) After a long day at work, I usually just veg out in front of the TV.2) I'm going to the mountains to veg out for a few days.
Etymology:  'Veg' is short for 'vegetable' (corn, potato, peas, etc.). When you 'veg out' you become like a vegetable - without thought or motion.
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kick your ass   

Definition:  To beat decisively; to give a severe beating; to rough someone up.
Example:  1) Don't mess with the bouncer unless you want him to kick your ass.
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axe   

Definition:  To eliminate someone from their job; to terminate employment.
Example:  1) My old company axed me after they found out I had been sleeping on the job.
Synonyms:  downsize, get fired, pink slip
Definition:  An electric guitar.
Example:  1) The legendary Jimi Hendrix used to play his axe behind his back.
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