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Classmates.com Avoids Potential Losses of $100,000 with SiteCatalyst

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Case Summary

In order for Classmates.com to maintain its position as a leader in online social networking, it is imperative for the company to understand customer behavior. After using a homegrown, internal analytics solution with only elementary reporting capabilities, Classmates.com chose to implement Omniture SiteCatalyst for its faster, more complete reporting functionality.

Sixty percent of Classmates’ workforce now uses SiteCatalyst and the company has seen a significant increase in revenue, avoided potential revenue losses by identifying and correcting problems on the Web site and seen a vast improvement in Web site effectiveness.

Classmates.com faced important business challenges including:

Limited Web analytics capabilities with homegrown system
Difficult to quickly identify Web site problems
Need for increased understanding of customer behavior
Need for faster, more complete reporting functionality

See how Omniture SiteCatalyst contributed to vast improvement in the website, increased revenue, and provided information that prevented revenue loss of approximately $100,000.

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Classmates.com Avoids Potential Losses of $100,000 with SiteCatalyst

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