Blinds.com Triples Product Sales
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Case Summary
As the No.1 online retailer for window coverings in the U.S. Blinds.com is committed to optimizing their customers’ online experience. Unhappy with their previous Web Analytics platform, Blinds.com enlisted the help of Omniture to aid them in achieving their goals of increasing revenue, improving relationships with manufacturers and improving online customer experience for every site visitor.
Blinds.com faced important business challenges including:
- Low-tier analytics solution lacked essential functionality and data accuracy
- Unable to measure the impact of online decisions
After deploying SiteCatalyst, Blinds.com has seen an increase in gross margin per visit, online sampling requests and sales. Additionally, Blinds.com has and eliminated 500 hours of manual report generation per year and saved several thousand dollars as a result of click fraud identification in the MIVA search engine.
