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J. Walter Thompson Keeps Auto Maker's Web Sites Running Smooth

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Case Summary

JWT uses SiteCatalyst to power online marketing by streamlining page flow and performing real-time market research. JWT (aka J. Walter Thompson) knows a thing or two about advertising and brand management. Its expertise and innovative marketing ideas have helped this 140-year-old advertising agency retain a major automotive account for more than 75 years.

JWT’s new company mantra insists that they need to create work that people choose to spend time with. “We need a clear understanding of what visitors are interested in when they spend time on automotive sites,” insisted Chris D’Alessandro, director of Web analytics, JWT.

See how Omniture SiteCatalyst allowed JWT's client to allow visitors to create personalized, detailed brochures. This reduced drop-off rate and boosted requests by 10 percent.

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J. Walter Thompson Keeps Auto Maker's Web Sites Running Smooth

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