At this year’s Summit, we’re contemplating a different approach to this topic. Last year, we showcased how the Omniture marketing team uses the Online Marketing Suite from a technology execution perspective. This year, we’re up-leveling the presentation to add the strategy and planning phases. Because this is your conference, we’d like your feedback.

Which of the Omniture products do you feel would make your marketing more strategic?

The current presentation abstract is below:

As you can imagine, here at Omniture, we are early adopters of our own technology. Omniture Marketing has implemented the complete Omniture Suite. In this session, you will see a demonstration of how the Omniture marketing team applies five tenets of tomorrow’s digital marketing to automate and measure our marketing campaigns. Also, get a sneak peek at one of Omniture’s most successful ongoing campaigns spanning both brand and demand marketing using the entire Omniture Suite. Though applicable to various business models, the best practices in this session will be especially useful to B2B marketers.

In this session, Omniture Marketing will cover the following five tenets of online marketing:

* Enable strategic marketing by aligning with sales goals and process
* Embrace the finance department by involving them in key metrics and assumptions
* Organize and center your marketing department to be audience driven
* Educate your customers; don’t “market” to them
* Automate everything possible—from programs to processes—with the Omniture Suite and gain the benefit of improved relevancy, increased conversion and optimized ad spend