Getting Data In and Out of the Omniture Online Marketing Suite
Getting Data In and Out of the Omniture Online Marketing Suite
Thanks Everyone!!
Thanks everyone for a GREAT Summit!! I had a blast speaking, meeting, and talking to many of you! For those of you who attended my presentation, please let me know what your 1) road map for your organization is 2) major hurdles are 3) key successes have been.
Here is a link to a few photos on my personal blog if you are interested in taking a look 
Are You Seeing a Complete Business Picture?
Take a few moments and enjoy a quick mental journey with me. This Saturday we’re taking a trip and need to decide what attire is appropriate. To help us out, here’s a photo I took of where we’re going.
Close your eyes for a second and image what you might wear. I’m no golfer but I do know this is the famous Torrey Pines golf course. And I’ve seen Tiger Woods in the news and have some idea of what golfers wear on the golf course so I’m hoping you have an idea as well.
Well doesn’t that just change everything! I hope you are now going to wear a different outfit on Saturday. That extra piece of information to complete the picture made a big difference in terms of what the scenario was and what outfit you were going to wear.
When you have a complete picture you are able to make better decisions. The same goes for your business. Many companies have an online component of their business that they treat in isolation. Now, don’t get me wrong, traditional Web analytics can tell you quite a lot about your business. In fact, we’ve made several great leaps from tracking “hits” to visits and visitors and even understanding KPI’s. But, there’s a problem. How many of your businesses derive revenue SOLELY from your Web Site and just your Web Site? OK? If that’s you, then you may go ahead and leave. But for the rest of you I’ll assume there are other components that make your company money—components that might even be “online” as well. If you ONLY track traditional online analytics data then most likely there are pieces of data that will help complete your full business picture.
What are some potential pieces? For starters: offline data and other online data that is not part of your Web site.
| Offline Data | External Online Data |
|---|---|
| Call Center | Paid Search Costs/Click-Throughs/Etc |
| Fulfilled Leads | Testing Results/Data |
| Returns/Returned Revenue | Hosted Search Results |
| Subscription/Recurring Revenue | Email Marketing |
| Classification Data from Internal Databases | Referrals / Banner Ads |
You might be asking yourself (or me) what’s so important about having this “other” data available. That question we’ll answer in my next blog
In the meantime, please feel free to write me if you have any ideas, questions, or suggestions around this idea I’ll be presenting at Summit. I can be reached via email at reuben.poon@adobe.com. And if you want a $100 off your Summit registration please feel free to use this link to sign up.
Images courtesy of CelebrationPackages.com
What’s YOUR Problem?
Hello! My name is Reuben Poon and I will be presenting the “Getting Data In and Out of the Omniture Online Marketing Suite” track with Jeremy Dalnes, Vice President of E-Business from Zeo, Inc.
In the months leading up to Summit I’d like to start a dialogue with all of you to refine the focus of what I’ll be speaking on. The burning question for me is What’s YOUR Problem? And how can I help solve it?
Are you a developer or Web analyst who needs to learn more about the different ways to access data across the Online Marketing Suite? In this session we will explore when and why to use the different methods to transfer data in and out of Omniture, including APIs, ReportBuilder, Excel download and Datawarehouse access. You will also learn how to use these technologies to integrate existing applications with the Omniture Online Marketing Suite. I will provide a flexible blueprint for integrating all your data sources and for leveraging that data across your different marketing processes.
As you know, marketing is shifting to an organization of real-time dynamic connections that have direct impact on revenues and profit. Businesses must integrate data, campaigns, and channels to quickly adjust to and target customers’ changing needs. Marketers need to develop strategies beyond traditional online analytics and combine visitor acquisition, conversion optimization, online analytics, and multi-channel analytics silos into an overarching online strategy that can drive the entire business. What I’d like to show you is how Omniture Online Marketing Suite integrations can provide you with the ability to step outside your current silos and develop marketing processes across multiple levels.
This session is all about you. I’d love to hear what your current problems are, what your strategic priorities are for this coming year, and how this presentation can affect a real positive change to your organization. Below is an initial outline for my presentation.
- Getting Data Into the Online Marketing Suite
- Seeing A Comprehensive Business Picture (Genesis Integrations & Data Insertion)
- Why Do All the Work? Let Test & Target, SearchCenter, SiteSearch, SAINT do it for you
- Getting Insights from Your Data
- Simplified Decision-Making with ReportBuilder and Data Warehouse
- Deep Analysis with Discover
- Optimizing Your Site with Test & Target, SearchCenter, and SiteSearch
Are there any areas you’d like me to focus on more or less? Would you like to see real-world problems and what we did to solve them? Are strategic, high-level concepts better, or a more detailed, nitty-gritty focus details and implementation? Please let me know! I will be monitoring comments on this blog and checking my emails at reuben.poon@adobe.com. Also, use this link to register and receive $100 off your registration.
Image courtesy of CelebrationPackages.com