Yes, it’s that time of year again when the Omniture Summit is nearly upon us.  Even though there is a LOT of hard work needed to pull Summit off with its scale and impact, it’s still one of my absolute favorite industry events I’ve ever been a part of.   And you can certainly expect the level of quality content, enviable networking, and of course, the world class skiing at Snowbird that Summit attendees have come to enjoy.

This year, social media will certainly loom large both in how we communicate about Summit (via our blogs, Twitter post, and more!) and what we expect you’ll be interested in!  At Summit 2010, I have the honor of presenting a session on Twitter titled “Measure, monitor, and act on Twitter.”   I will be presenting with the lovely and talented Hila Strong of Spark Networks, and together we will cover issues on Twitter like:

• How the explosive growth of Twitter presents yet another social media challenge to get your arms around.
• How companies are using Twitter in addressing customer service issues, conducting product research, or doing competitive monitoring
• How Twitter can provide new ways to measure the impact that social media may be having on your business

And we will also  cover ways in which you can integrate your Omniture solutions with Twitter and hear how the Spark Networks team is leading the way in measuring, monitoring, and acting on Twitter.

So what else about Twitter fascinates you? Do you see it as just a passing fad, or as a another potential channel to connect with your customers?

Let Hila and I know, and be sure to comment here so we can address it in our session at Summit 2010.  See you there!

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