Looking to leverage the insights you’ve gained from your offline data to make more effective, strategic decisions online? Even as companies move aggressively to online marketing, offline customer interactions and data provide a wealth of untapped insights. Integrating your external customer information with online behavior will yield a more complete understanding of the customer. I’m excited to present a breakout session with Travelocity at this year’s Summit in which we will walk through how Travelocity has leveraged Omniture Insight to create a more holistic view of the customer, resulting in:

* Increased cross-sell revenues
* Continuous growth in conversions
* Enhanced marketing efficiency

It’s going to be a great hour. Do you have comments or questions on this topic? Post them now! I look forward to hearing from as many of you as possible prior to March, and to meeting you all in person in Salt Lake City!