With over 70% of all clicks from search engines come from organic listings, it’s crucial to understand how your site is generating organic traffic and the value it’s delivering. Understanding SEO best practices and how to leverage analytics to develop stronger SEO strategies will have a significant impact on your business. In this session, we’re planning to show you the different capabilities to measure organic traffic and how to leverage that information to define and build a stronger SEO program.

In this session, we’re planning to cover the following topics:

• How measuring SEO can positively impact your business
• SEO best practices that you can use today
• Emerging trends in SEO and what you should do about them now

The session is analytics focused, however, we’re going to focus a fair amount of content on actual SEO strategies. The goal of the presentation is to provide you with tactics to measure and grow your organic traffic and stop giving it away to your competition.

I’d love to hear your thoughts on the currently session plan and get your feedback on any specific SEO related topics you’d like to see covered in this session. Looking forward to seeing you in SLC.

As a senior consultant for Omniture Consulting Services, Jordan LeBaron leads SEO consulting services, providing Omniture clients guidance on site optimization strategies and leveraging their web analytics to drive their SEO efforts. Follow Jordan on Twitter or connect with him on LinkedIn.