Summit’s on it’s way!

Omniture Recommendations has grown a lot since we first announced it to the world at last year’s Summit.  Our customers are implementing recommendations in many different ways and have learned a lot–you’ll hear directly from one customer about how automating this part of their business has become a total no-brainer.  This year’s session focuses on how to utilize and enhance automated recommendations on and off your site.  We’ve learned that basing your recommendations on key performance indicators improves engagement, conversion rates, and average order value, and we’ll share the best practices for getting started and getting sophisticated.

Specifically, the session will provide:
• An overview of different types of online recommendations
• Insight into the types of data the drive the most effective recommendations
• Examples of KPI-driven, automated recommendations being used by customers today

Is there anything you’d like me to spend time on?  Any burning questions you need answered?  Any sites you think do automated recommendations really well?  Any that miss the boat?  Let me know in the comments!

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