You can’t have a conversation about search without talking about relevance. And when it comes to site search on business Web sites, there really aren’t shades of gray — if it’s not relevant it’s irrelevant.

I’ve worked with hundreds of businesses over the years to help them optimize site search results to meet specific KBRs, and the one comment I can make is that what’s relevant to one business may not be to another. Businesses cannot afford to leave search results to chance, which is why it’s critical that today’s site search results reflect the most important metrics for that business (e.g conversion rate, top searches, most orders, etc.).

I’m looking forward to talking to you at this year’s Summit about analytics-driven search. We’re going to take a look at several strategies for building the kind of relevance on your site that you need to get the results you expect.

I’d love to hear from you if you have ideas of your own or would if there’s something specific related to site search & navigation you’d like to to cover.

Looking forward to a great Summit!

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