As a marketing executive, you are responsible for improving the efficiency and effectiveness of your marketing organization. You must measure and communicate the value of your marketing programs and investments. It’s your job to know your customer better than anyone, and to ensure your deliver them personalized, relevant campaigns and experiences.

Join us as we discuss the following topics of particular interest to today’s digital marketing executive:

• Transforming From Web Analytics to Online Marketing
• Become a Data-Driven Online Marketing Organization
• Optimize Your Marketing Spend with Existing and New, Emerging Channels
• Attribution Models – Start Simple (and Evolve)
• Measuring the Success of Customer Engagement
• Organizational Readiness for Optimizing Conversion
• Personalizing the Virtual Shopping Aisle