As an online marketer, your job really didn’t exist 10 years ago. Now, you are tasked with bringing the promise of the Internet to fruition for your company and your customers. You oversee acquisition programs like online advertising, search engine marketing, and internal and external email campaigns. You optimize the conversion of your Web site by testing everything from landing pages to shopping carts. And in your non-existent spare time, you pioneer cutting-edge technology, searching for innovations that matter in the worlds of social media, video advertising, and mobile marketing.

The following sessions will be especially important as you drive next the digital decade:

• Omniture on Omniture – Best Practices from the Omniture Marketing Team
• Macro-trends & Innovations in Search: A Panel Discussion with the Top Search Engines
• Evolving Profit Maximization Algorithms for Paid Search using SearchCenter
• Tactical Tips You Can Use Today to Improve Your SEM Campaigns
• Using SEM and Social Media to Spark Viral Campaigns
• Generating Response from High-value Users through Mobile Visitor Acquisition
• Creating Social Media Advocates for your Brand
• Creating Sites That Stick Using Retargeting and Personalization
• Rethinking the Landing Page’s Role In Conversion
• Using Automated Behavioral Targeting to Improve Site Conversion
• Money Talks: How to Ensure Your Online Tests Drive Revenue
• Using Re-marketing to Bring Visitors Back to Your Website
• Backstage with Test&Target ROI Rock Stars
• Proven Conversion Tactics for Online Retailers
• Optimizing Rich Media Merchandising for Strong Conversions