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The Art of Account Management
CPX Interactive believes that the art of account management is a continuous process. For best possible results, learning should be applied to execution on a real-time basis. CPX Interactive accomplishes this by use of both top-notch account managers and real-time integrations of campaign performance, through its proprietary ad management platform, CPX adROIt™.
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"The best way to optimize any campaign is to provide sophisticated and customizable reporting. This allows for continual refinement of campaign elements and strategies which creates the highest possible ROI."
- Mike Seiman, CEO, CPX Interactive
Campaign performance is
tracked, not only by audiences
specified by the client, but also by
predefined psychographic
'buckets' within the CPX
network.
'New Insights' are
then used to further
optimize the
campaign.
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