Govt seeing social media benefits?

It appears the government is now recognising that social media can be leveraged to improve operations.

A report has been leaked outlining plans for more use of social media and applications by the public sector – something that many web hosting users will already be doing.

Talking about the report’s emergence Shailey Minocha, senior lecturer in human-computer interaction at the Open University, said: "I think you have to show the value that these technologies bring."

She pointed to another big organisation that has social media working for them, Marks & Spencer, which has a presence on both Facebook and Myspace.

"I am sure that these tools will become more and more a part of the culture of work of an organisation," Ms Minocha added.

In a recent post on the Facebook blog, founder Mark Zuckerberg revealed that the social media company is making amendments to its network structure so users can set their content to be available to their friends, friends of friends or everyone.

Written by Freddie Simmonds.