The Omniture Online Marketing Suite Webinar Series
Please complete the registration form to the right to register for this On-Demand webinar.
See the best of Omniture Summit EMEA
We have chosen the best reviewed and highest rated breakout presentations from the recent Omniture Summit, and bring them to you, right at your desk, with The Omniture Online Marketing Suite Webinar Series.
Drive Behavioural Email With Your Web Analytics Data Now
Speakers:
Neil Morgan, VP Marketing and Channels, Omniture EMEA
Grant Keller, Managing Director, Acceleration Europe
Despite the growth of relationship marketing, most email campaigns today are interrupt driven, sent without any understanding of the situation of the recipient. Yet most organisations already have the behavioural data in their web analytics system that can provide this context, and enable you to create behaviourally driven email campaigns, with significantly better results.
You'll learn how to:
- Identify how web analytics data can be used to drive behaviorally driven email marketing.
- Connect your email provider with Omniture SiteCatalyst, regardless of the email system that you are using.
- See case study examples of increased productivity through behaviorally driven email.
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Neil Morgan, VP Marketing and Channels, Omniture EMEA A career marketer in enterprise software, Neil has spent seventeen years across all marketing disciplines including product management, product marketing, channel marketing, public relations, analyst relations, and strategic marketing management. |
| Grant Keller, Managing Director, Acceleration Europe Grant Keller is Managing Director of Acceleration Europe. Based in London, he brings a passion for online marketing to the workspace, helping companies enhance the return on their digital marketing investments. Grant was a co-founder of Acceleration in 2000. |
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