Survey Progress

Business & Budgeting

Thank you for taking 15 minutes to complete the 2010 Omniture Online Analytics Benchmark Survey.  This survey is designed to help you, and other online marketers, better understand best practices in online analytics and discover how you compare to your peers. The information gathered will help you make effective decisions, better understand your customers, and use that information to optimize your marketing initiatives. After all of the data has been compiled and analyzed in the coming weeks, you will receive a customized PDF containing your results – compared to peers in your industry – and a collection of online marketing best practices.

For the purpose of this survey, online analytics is defined as the ability to measure customer and visitor interactions (impression, click, purchase, form submission, page click, etc.) across all online channels such as Web sites, mobile, social media sites, video, and acquisition channels.

Questions with a * are required.


What is your business' primary marketplace?
B2C (to end consumers)
B2B (to businesses)
 
What is the primary focus of your online activities?
eCommerce - to sell products online
Lead Generation - to generate leads that eventually become customers
Ad revenue - to create and sell advertising inventory
Online Service - to provide online customer support
 Other - Please Specify:
 
What % of your online marketing budget are you investing in the following areas?

The sum of all answers should equal 100%
%   Web analytics
%   Conversion optimization
%   Emerging channels (online video, mobile, social media)
%   Email service provider (targeted remarketing, customer retention/acquisition)
%   Acquisition channels (display, paid search, SEO)
%   Other
0
 
Which of the following areas of your online marketing budget will you increase investment, remain the same, or decrease, in the next 3 years?

  Increase investment Remain the same Decrease investment
Web analytics
Conversion optimization
Emerging channels (online video, mobile, social media)
Email service provider
Acquisition channels (display, paid search, SEO)
Other
 
How many hours per week does your group/team/department dedicate to online analytics (e.g., Web, mobile, video, social analytics, etc.)?
0-20 hours
21-40 hours (equivalent of 1 FTE)
41-80 hours (equivalent of 1-2 FTE)
81-160 hours (equivalent of 2-4 FTE)
161-240 hours (equivalent of 4-6 FTE)
241+ hours (equivalent of 6+ FTE)
 
© 2008-2011 Adobe Systems Incorporated