Survey Progress

Questions Regarding Your Business and Budgeting

Thank you for taking 10 minutes to complete the Conversion Optimization Benchmark Survey. Omniture and MarketingExperiments are working together to help online marketers better understand best practices in onsite conversion, and know how they compare to their peers. The information we gather will help you be a better online marketer and increase conversion on your Web site. After all of the data has been compiled in the coming weeks, you will receive a customized PDF containing your results compared to peers in your industry and a collection of best practices.

For the purpose of this survey, we define conversion optimization as the process of monitoring conversion events on your Web site (e.g., from landing page through checkout) and identifying areas of weakness to optimize, in addition to areas of strength to capitalize on. Solutions for conversion optimization include multivariate testing (MVT) or A/B testing, product recommendations, dynamic navigation, personalization, and on-site search.

Questions with a * are required.


What is your business's primary marketplace?
B2C (to end consumers)
B2B (to businesses)
 
What is the primary focus of your online activities?
eCommerce - to sell products or services online
Lead Gen - to generate leads
Ad Revenue - to create and sell advertising inventory
Online Service - to support customers online
 Other; please specify
 
How much are you spending per month to bring visitors to your site/landing pages via advertising media such as Search Engine Marketing(SEM), email, display, affiliates, video, direct mail, TV, print, radio, etc.?
$0 - $24,999 (€0 - €17,999)
$25,000 - $49,999 (€18,000 - €34,999)
$50,000 - $99,999 (€35,000 - €69,999)
$100,000 - $249,999 (€70,000 - €174,999)
$250,000+ (€175,000+)
 
What percent of your monthly marketing budget(such as SEM, email, display, video, direct mail, TV, print, radio, etc.) is allocated and spent on optimization activities such as an agency or technology? (Do not include human resources)
0-5%
6-10%
11-15%
16-25%
26-50%
50%+
 
How many hours per week are spent optimizing offsite advertising media such as SEM, email, display, video, direct mail, TV, print, radio, etc.?
<5 hours
6-10 hours
11-20 hours
21-80 hours (equivalent of 1/2-2 people)
81-160 hours (equivalent of 2-3 people)
160+ hours (equivalent of 4+ people)
 
How many hours per week are spent on onsite optimization such as testing landing page content, targeting pre-defined segments, delivering a personalized 1:1 site experience, etc.?
<5 hours
6-10 hours
11-20 hours
21-80 hours (equivalent of 1/2-2 people)
81-160 hours (equivalent of 2-3 people)
160+ hours (equivalent of 4+ people)
 
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