There's been enough talk over the years about combining online customer behavior from channels such as email, social media, paid search, and mobile. Now's the time to make that conversation a reality. In this webcast, you'll learn how to improve marketing campaigns by leveraging integrated analytics.
In this recording from a presentation at Omniture Summit 2010, discover how Dollar Thrifty used Responsys and Omniture to simplify their data integration. By integrating web, mobile and social data, Dollar Thrifty created highly relevant customer experiences to achieve higher conversions and higher revenues.
The presentation will discuss:
If it is important to you to have all of your campaign data integrated into one central location, then this webcast will be well worth your time today.