In 2008, Forrester Research predicted the need for a digital online marketing suite — a comprehensive platform that serves the entire interactive marketing life cycle, including data, content, optimization, measurement, and channel execution.
Now, in 2011, Forrester believes it is time for marketers to embrace an online marketing suite. Yet, many marketers still have questions like: What is an online marketing suite? Who are the vendors in this space? What steps need to happen to ensure a successful integration?
Forrester Research’s lead analyst Joe Stanhope aims to answer these questions as he breaks down the components of an online marketing suite showing the steps, challenges, and benefits for online marketers. Forrester discusses how marketers who invest in an integrated online marketing ‘hub’ overcome long-standing challenges such as siloed measurement, disjointed customer experiences, and flawed attribution.
This independent report discusses:
The true potential of the online marketing suite is enabled by a central hub which incorporates management, measurement, data, and integration points. Download this Forrester report today to see how the online marketing suite could be the game changer in your organization.
