E*TRADE sees 5:1 return on investment with the Adobe® Online Marketing Suite

Fill out the form to the right to download

Case Summary

E*TRADE, the online financial services giant, was very effective at driving prospective customers to its website but was challenged with converting those prospects into customers. E*TRADE leveraged the Adobe Online Marketing Suite to help solve business challenges and has seen a 13.5% lift in overall site conversion, achieved a 215% lift in campaign conversion, and surpassed a 5:1 return on investment for each of the two years in which the Online Marketing Suite has been in place.