Businesses today rely on many different solutions to run their marketing campaigns and programs. Increasing the need to combine data from multiple sources including Web, mobile, and social-media interactions as well as customer relationship-management (CRM), call-center, and point-of-sale systems. As a result many businesses struggle to automate interactions with their customers across multiple touch points.
In this webcast, world renowned analytics guru Jim Sterne discusses some best practices and tips to help you glean actionable insights from your online analytics data. Adobe customer, Build.com also discusses how they use the Adobe Online Marketing Suite to automate highly personalized, relevant customer interactions across multiple touch points helping them increase RPV by 33 percent and AOV by nearly 38 percent.
Marketers who want to do more with less should look to automated testing to improve website usability, increase relevance, and elevate revenue.
This webcast will review:
Isn’t it about time your web analytics data started helping you make better decisions to save time and increase revenue? If your business’ success depends heavily on your Website, you’ll want to hear what two of the world’s best marketers have to say about online analytics and optimization.
