Best Practices for Measuring and Optimizing the Business Impact of the Facebook Like Button

A Hands-On Guide for Leveraging Solutions from Facebook and Adobe

Over 750 million people worldwide use Facebook to connect with friends , and engage with the businesses and brands they care about. Businesses can build meaningful, lasting relationships with their customers and prospects and drive revenue by leveraging the power of the Facebook Platform and adhering to best practices to measure its impact and optimize performance.

The following outlines how to use components of the Adobe Online Marketing Suite—Adobe SiteCatalyst and Adobe Test&Target;—to maximize the value of Facebook integrations. This paper focuses specifically on proven methods and solutions for measuring and optimizing the impact of the Facebook Like button, and how important and valuable this simple step can be for a business.