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You may have 1,000 “likes” on Facebook, a loyal following of “fans”, and Twitter followers actively “tweeting” about your brand- which is great. Or is it? If you can’t tie social media conversations to metrics that matter most to your business- like revenue, sales or orders then you need to rethink your social media measurement strategy.

With Adobe® SocialAnalytics, marketers can now measure and optimize the impact of social media within the context of their business and across marketing efforts such as mobile, email, search, and display in a single location. Find out how to connect social media to business results and make social media a key part of your digital marketing strategy.

This demo will discuss: :

  • How to measure social media sentiment
  • Tying conversations to metrics like revenue and leads generated
  • How to pull key reports in Facebook and Twitter
  • Fill out the form on the right to see Adobe SocialAnalytics in action in this short demo.

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