Seeking practical guidance on mobile marketing? Tired of hearing about the hype that surrounds mobile without clear strategies for success? Adobe has created a new white paper to help you achieve success with the mobile channel, “An Adobe practical guide to mobile marketing: Measurement and optimization to achieve positive ROI.”
This white paper describes the investment levels for mobile marketing in 2011 and the challenges faced by marketers in measuring the ROI of the mobile channel. After discussing both primary and emerging tactics for mobile marketing, Adobe provides guidance on three key strategies for success. Most importantly, Adobe explains why mobile measurement and optimization are crucial to effective marketing via mobile apps, mobile websites, and mobile campaigns. Throughout the paper read real-life success stories and case studies from clients such as Vail Resorts, MTV Networks, Bakers Shoes, NBC Universal, Cars.com, and MyNewPlace.
