MyNewPlace Measures Web, Mobile Web and App Performance with Omniture

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Case Summary

MyNewPlace, one of the largest apartment and rental home listing sites in the United States, needed the ability to continually optimize the iPhone app, Web and mobile Web experience it was offering its customers. MyNewPlace leveraged Omniture SiteCatalyst to measure all three of its Web channels (Web, mobile Web, iPhone app). After looking at all three channels, MyNewPlace found that in comparison to the other channels, its mobile Web site was really underperforming. After making changes to the mobile Web site, MyNewPlace saw a 26 percent increase in conversion.