World-famous destinations use the Adobe® Online Marketing Suite, powered by Omniture®, to refine multichannel, multi-device strategies for enhanced guest experiences

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Case Summary

With previous in-house analytics tools, Vail Resorts saw a variety of challenges in measuring and reporting success. The marketing team was bogged down by tedious manual processes, limited metrics, and slow-to-collect data streams. With the Adobe Online Marketing Suite, Vail Resorts has reduced time and resources allocated to reporting by 90%, gained broader insights into social media and multichannel campaigns, and helped to establish clearer, more relevant KPIs for marketers.