Using Adobe® SiteCatalyst® and Adobe Discover™, the Winter Olympics broadcaster boosts online page views and mobile application views, enhancing experiences for viewers and advertisers

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Case Summary

NBC Universal's marketing and research teams wanted to better understand relationships between how, when, and through which platforms, viewers were keeping up with the Olympic coverage. Working with Adobe Consulting, for Omniture technology, NBCU deployed Adobe SiteCatalyst and Adobe Discover, powered by Omniture, to measure and analyze users behaviors across online and mobile media. With Adobe solutions, NBCU was able to prove that additional media channels enhance the consumption of Olympic content rather than cannibalize it.