Custom apparel website dramatically reduces bounce rates by 95% and lifts conversion rates by 400%, in just four weeks with Adobe® Scene7®

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Case Summary

Customizo leverages Scene7 dynamic media solutions and Adobe Creative Suite® Design Premium software to create a unique online apparel design platform. With Customizo’s online Design Studio, anyone—from sports teams to large businesses—can use their logos and proprietary designs to create their own apparel and accessories. In the past, when Customizo customers would upload their designs and images, they would be shown an online rendering of their garment prior to placing their order. However, once the order was placed, files often had to be altered or redrawn by the production department at Customizo to make them into print-ready files—occasionally resulting in mismatched colors, misplaced graphics, and other deviations from the user’s original designs or intent. With Adobe, Customizo has increased conversion rates by 400% in just for weeks, reduced bounce rates by 95%, increased engagement in the form of page views 340% and reduced average production workflows from one hour to under ten minutes.