Case Summary
Rackspace® Hosting, the world's leader in hosting and cloud computing, needed a holistic view of the role banner ads played in acquiring visitors to its Web site to continue to confidently dedicate marketing budget to display. Rackspace selected Eyeblaster and Omniture Genesis to gain insight into the role banner ads played in visitor acquisition. Rackspace can now forecast return on ad spend from banner ads with increased accuracy and justify allocating more budget to paid and natural search marketing.
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