Case Summary
Timex wanted to find ways to increase traffic to its Web site and keep consumers engaged on the site for longer periods of time, with the ultimate goals of decreasing abandonment and increasing conversions. With that focus, Timex adopted Omniture to achieve its online initiatives. Using Omniture products, Timex was able to realize a 500 percent return on ad spend; cross- and up-sell opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as $5 per order; Timex also reduced its CPC on paid search sites by 18 percent, while increasing overall traffic by 25 percent.
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