Every year about this time, my son starts plotting and planning for April 1. It would give him immense pleasure to pull a fast one on Mom just one time.  But — as much as I’d love to see that little grin on his face gloating as he utters those words “April Fool’s!” — it […]

It’s been a rocky relationship for social media and traditional news. And who can really blame mainstream journalists for not taking to social media at first?  After all, social was invading reporters’ turf, beating them to the punch breaking news on twitter.  It was the new, unknown kid on the block, trying to change things […]

Social media has permeated every aspect of our private and business lives and no where is this more evident than in public relations. Whether in the promotion of your personal brand or pitching a product or business, social media provides a direct path to your audience.  Recently I sat down with Ken Dowell, vice president […]

When I joined PR Newswire 15 years ago, it was all about distributing news releases. Helping our clients meet disclosure and getting their release into the hands of thousands of media points with one press of a button.  We still do that, of course. It’s a huge part of our business, but today our customers […]

The Peabody Awards returned to the Big Apple last week for its annual awards luncheon at the Waldorf Astoria.  Although not as widely known as the Oscars or the Emmy awards, the Peabody’s are one of the most prestigious awards given in the media industry and draw some big time celebs.  PR Newswire’s Brett Simon […]

In her last blog post RT Tips from #smwny: The Emerging Skills of Tomorrow’s #Journalists, PR Newswire’s Media Relations Manager Brett Simon talked about the growing use of Twitter by journalists. This is also true on the other side of the media fence where PR, marketing and others in the communications field are being required […]

@jayrosen_nyu @jennydeluxe @withdrake @lauriesegallcnn #JMash This headline post is what journalism is looking like more and more these days.  Reporters are increasingly relying on Twitter to research stories, find people and distribute their own news,  according to a media panel assembled by Mashable during Social Media Week NYC. The panel featured Jay Rosen, NYU journalism […]

In all the years that I’ve worked for PR Newswire, I’ve attended countless conferences yet, I had the jitters going into SABEW’s most recent conference in New York.  This one was different.  I would have to tweet live from the conference – something I’d never done before. Tweeting only recently became part of my daily […]