Video is currently one of the best ways for any company to engage target audiences and influence behavior. Most Western companies post their visual messaging on their own website and on YouTube, then cross their fingers hoping it will take off virally. While social networks have enabled us to transcend international borders and connect with […]
Jan 29, 2015
Global Communication Plan – Where Do I Start? Part 2
The importance of quality content is not confined to the United States alone; audiences all over the world are in search of information that is valuable to their needs and produced by a trustworthy source. While distribution services allow you to send your news to countries around the globe, it’s not as simple as hitting […]
Jan 28, 2015
Global Communication Plan – Where Do I Start? Part 1
“Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international. Building and launching an international communications plan is a daunting task. Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your goals, it’s best to […]
Your boss comes into your office and says that the major new product release you’ve been working on for the past month now needs to be sent all over the world. “Global” is what he says before walking out the door and into a meeting, leaving you in a panicked frenzy of where t0 even […]
“Why is translating a press release so important?” That is one of the most common questions I get from clients. My answer is usually “Вы хотите, чтобы кто-то читал?” If you didn’t understand that, then it perfectly illustrates my point. If you did, then you know that it’s not just important to write good copy, […]
Jul 18, 2012
Journalistic Freedom – Don’t Take it for Granted
Today, I was thinking about how I would start this blog post on journalistic freedom, and found myself standing on my driveway for several minutes holding my local paper in my hand. My neighbors leaving for work must have thought I was crazy. What stopped me was the renewed realization that the news in that […]
Jul 11, 2012
Notes from the World Media Summit in Moscow
The World Media Summit is an invitation-only gathering of senior journalists from all over the world to candidly discuss matters that are affecting the profession, and to provide networking opportunities. The first summit was held in 2009 in Beijing, China, with Xinhua News Agency as its host. This year, the summit was hosted by ITAR-TASS, […]
Communicating effectively in a global crisis is now more important than ever, and press releases are not the only vehicle available. With the Internet news cycle and the prevalence of social media, rapid and coherent response to any crisis is critical, and can determine the success or failure of your campaign. During our recent webinar […]