May 28 2015

10 Instagram Tips for Bloggers

Many bloggers fail to recognize the potential of Instagram. Instagram can greatly enhance your blog in a number of ways, from networking to directing traffic.

Here are 10 Instagram tips I feel can help you and your blog:

1. Think of Instagram as your blog’s sidekick. Instagram’s purpose is to be out there directing people towards your blog. It serves the same purpose as your other social media platforms (Facebook, Twitter, etc.). However, it’s even better because Instagram is more visual. Every Instagram post should link back to your blog. For example, let’s say you posted a picture of an event. In your caption, you should mention more information can be found on your blog.

2. Link your Instagram back to your blog. A lot of Instagram users make the mistake of typing a URL in the caption of their posts. Instagram does not allow clickable URLs in their captions. The only URL a user can provide is on their profile page. If someone provides a URL in their caption, that requires their viewer to write it down or memorize it, as well as type it into a browser. Sad to say, but viewers are easily dissuaded by too much effort. A great way to avoid this is to say “link in bio” in your caption. Then, provide the link on your actual profile page. This way, viewers can simply go to your bio and click a link. Easy as pie!

Read the full post on Beyond Bylines by ProfNet online community services specialist Melissa Ibarra.

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