"The fact that in some way, the products that I'm buying is supporting [violence against women in Congo] is something I can't live with. So it just seems like a no brainer," Smith said.

"Someone caught the killing on a mobile phone and posted it on YouTube.

As violence against women in Pakistan continues to grow, every new incident is eerily reminiscent of an earlier event that was equally if not more shocking. Two reports from Punjab on Monday are a blot on society's collective conscience.