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Pegasus Boosts Sales 82 Percent with Omniture SiteCatalyst

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Case Summary

Using a low-tier Web analytics package while nearly 50 percent of the company’s business transactions were being conducted online, Pegasus Associates—a premier lighting systems retailer—saw the opportunity to grow its business.

After researching various Web analytics solutions, the company selected Omniture SiteCatalyst to help increase online sales, optimize marketing campaigns and improve the online customer experience.

Pegasus faced important business challenges including:

  1. Low level analytics tool provided limited capabilities
  2. Inability to measure impact of Web site changes
  3. Limited insight into visitor behavior, trends and preferences

After implementing Omniture technology, Pegasus Associates saw a 55 percent increase in conversion rate and 82 percent increase in sales of the company’s most popular products.