
Case Summary
Using a low-tier Web analytics package while nearly 50 percent of the company’s business transactions were being conducted online, Pegasus Associates—a premier lighting systems retailer—saw the opportunity to grow its business.
After researching various Web analytics solutions, the company selected Omniture SiteCatalyst to help increase online sales, optimize marketing campaigns and improve the online customer experience.
Pegasus faced important business challenges including:
After implementing Omniture technology, Pegasus Associates saw a 55 percent increase in conversion rate and 82 percent increase in sales of the company’s most popular products.