Forrester: The Marketing Technology Backbone | Elana Anderson

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Forrester’s Independent Research Report on “The Marketing Technology Backbone” is very relevant in today’s online environment stating that marketers are struggling to measure new consumer behaviors, integrate interactive marketing channels/applications, and are pressured to measure and improve marketing ROI.

Learn from Forrester Research how to structure your consolidated marketing technology backbone that:

Integrates marketing programs across channels and lines of business
Optimizes customer contacts
Tracks customer data
Measures performance across the marketing mix
Improve relevance to customers

Also, download the Omniture Genesis Datasheet and see how the Omniture Genesis Platform has risen to fill this technology void in a simple online “Plug and Play” environment to integrate, optimize and measure your marketing performance across multiple applications including:

Web Analytics
Email Marketing
Search Marketing (bid management)
CRM
Ad Serving
Multivariate & A/B Testing
Behavioral Targeting
Site Search
User Experience & More

Fill out the form to the right to download:

Forrester Reasearch - The Marketing Technology Backbone
Omniture Genesis - Datasheet

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