With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI.
At Omniture, we value metrics and insights that drive meaningful marketing decisions. We are happy to bring you this newly published Forrester paper that focuses on 8 ‘quick win’ ways to improve your Web site. Topics covered include: