Social Media Resources

Welcome to the social media resources page for Adobe Omniture Summit 2011 where you will find everything you need to make your Summit experience social: give feedback, get answers, and join the conversation

Official Summit Twitter Accounts

• @omtrsummit is the main account for conference announcements, news, updates, and surprises.
• @omniture is the main account for all things Adobe Omniture.

Summit Hashtags

• #omtrsummit – general hashtag for all things Adobe Omniture Summit.
• #summithelp – hashtag for help with all logistical issues and questions.

Summit Facebook page

Facebook.com/Omniture

Additional Information

For additional information, see below for additional hashtags to use to join the conversation and basic Twitter Tips.

• Hashtags to Use
• Basic Twitter Tips

Additional Twitter Hashtags to Use at Summit

Breakout tracks and sessions tweets

• #OMS – All tweets regarding the Online Marketing Suite or sessions within the Online Marketing Suite track
• #Analytics – All tweets regarding sessions within the Online Analytics track
• #AdOptimization – All tweets regarding sessions within the Advertising Optimization track
• #Conversion – All tweets regarding sessions within the Conversion Optimization track
• #omtrTech – All tweets regarding sessions within the Technology Track

Product tweets:

• #testandtarget
• #searchcenter+
• #merchandising
• #adobepublish
• #adobesurvey
• #search&promote;
• #testandtarget1:1
• #sitecatalyst
• #adobediscover
• #digitalpulse
• #adobeinsight
• #adobegenesis
• #datawarehouse
• #scene7
• #demdex

Basic Twitter Tips:

Twitter is great way to optimize your Summit experience. It allows you to quickly post questions, engage in conversations, and be "in the know" with all things Summit. To create a Twitter account, go to Twitter.com and follow the instructions.

Key Twitter Concepts:

• Tweets - a Tweet is a message or update sent through Twitter. It has a maximum limit of 140 characters. It is good practice to restrict tweets to 120 characters, leaving 20 characters free to enable "Retweeting" of messages.
• Followers / Following - People follow accounts that are of interest to them. User A "Follows" User B by clicking on the +Follow button. User A will then see all of User B's updates. The reverse is not true. User A can follow User B, but User B is not obligated to follow User A. User B will therefore not see User A's updates. Increasing the number of followers is usually done by tweeting about topics of interest and by adding value to conversations.
• Direct Messages - When two Twitter users follow each other mutually they can send each other private "Direct Messages." These are private and cannot be viewed by other followers.
• @ Username Replies - When a user starts a message with @+ another user's username it is considered a reply - where the intent is to say something to that user.
• Hashtags (#) - Hashtags are used to tag a tweet relating to a specific theme to facilitate search. If you click on a hash tag within a tweet, it will take you to a search stream on that topic. Using hash tags in your tweets allows your messages to appear in those search streams, which is another way for users to find your account.
• You can use multiple hashtags together, so a tweet that ends with #omtrsummit #testandtarget tie the tweet to both Summit and Test&Target;
• You can search hashtags using search.twitter.com to view a real-time feed of tweets using a specific hashtag