ExactTarget is a global provider of interactive marketing solutions, including email, mobile, social media and websites. Through its Interactive Marketing Hub and CoTweet technologies, marketers can plan, power, monitor and analyze campaigns in real time and instantly take action on campaign performance and consumer interactions. Integrated with more sales and marketing information systems than any other in the industry, ExactTarget’s integration with Adobe Genesis brings the power of the ExactTarget platform together with Adobe’s world-class marketing application to leverage website visitor data and intelligently drive highly relevant interactive marketing campaigns and customer interactions. Supported by collaborative global services teams, ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit ExactTarget.com.
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
ClickZ is one of the largest resources of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth. clickz.com.
SES Conference & Expo is the search & social marketing conference helping brands, agencies, and professionals connect, share, and learn what’s next for the interactive industry. Attracting more than 15,000 attendees annually, SES hosts events in countries across the globe including the US, Canada, UK, Germany, Amsterdam, and China and is among the most respected names in online marketing education. searchenginestrategies.com
24/7 Real Media: The Science of Digital Marketing
24/7 Real Media, Inc. is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, Open AdStream® and its global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and the Asia Pacific. For more information, please visit 247realmedia.com.
Advertising.com is the technology, data and insights arm of Aol Advertising. At the heart of Ad.com's technology is AdLearn, the most advanced optimization and bid management system in the business. AdLearn has processed up to ten billion transactions per day for the past ten years and consistently provides unmatched results for the world's largest advertisers. advertising.com.
As a world leader in social marketing, Bazaarvoice enables brands to take action on real-time customer insights to drive innovation and real business impact. Bazaarvoice drives consumer engagement for more than 1,000 brands, allowing them to connect with global consumers everywhere they operate – including Facebook, Twitter, Google, mobile, and brand sites, as well as in-store. With the Bazaarvoice platform, brands gain access to authentic customer feedback from across an expansive network, resulting in powerful insights that enable brands to improve and develop new products and services, increase revenues, and transform corporate culture. bazaarvoice.com.
Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s SaaS solutions leverage its proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with B2B account analytics, and an extensive master database to make marketing programs and prospect interactions more effective. Demandbase works as a standalone service or integrated with other sales and marketing technologies (web analytics, MAS, CRM, CMS and more) to give them new account based intelligence, enabling companies to align marketing and sales strategies and improve overall return on effort. demandbase.com
Silverpop® is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue and build brand loyalty. Companies rely on Silverpop Engage to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, and its extensive ecosystem of world class partners, allow its customers to improve marketing results and increase ROI--quickly and cost-effectively. silverpop.com
Acceleration is the first Adobe Omniture Professional Services Partner to achieve Platinum Status, the company's highest accreditation. Acceleration implements and integrates technology, optimizes application to business workflow, and provides analytics to improve marketing performance. Can you trust your data? Do you have too much or too little? How can you apply your data to make the best campaign and channel decisions? Intelligently manage your marketing and advertising across Web, mobile, and social platforms. Contact Acceleration to find out more about how the company’s Omniture Certified Professionals and Trainers can help you: sales@acceleration.biz / 1-212-784-5461 / www.acceleration.biz.
Ascendant Technology helps organizations achieve business results by engineering end-to-end digital solutions. We understand data-driven marketing, multi-screen touch-points, and exceptional design & social engagement. We also understand enterprise web architecture, analytics, security, connectivity, and business process engineering. We deliver award-winning, proven software engineering solutions with a global organization of experts. Core to Ascendant is our ability to bring clarity to insights and efficiently bring them to their the digital reality by understanding the “business what” and have the expertise to align the “technical how.” We do this through our Insight Driven Engineering Approach or IDEA™, an ecosystem of partners, and a collection of business and technical accelerators. atech.com.
Microsoft’s Atlas Advertiser Suite is a market-leading campaign management and measurement platform that enables advertisers and agencies to plan, manage, track and optimize digital campaigns. With deep agency roots and a decade of experience in online marketing, Atlas is focused on efficiently enabling campaigns that deliver deep engagement and high ROI – and a rich set of analytical tools to support those campaigns. In addition to the ad-serving capabilities of the Atlas Media Console, Atlas is a leader in marketing analytics and has pioneered next-generation media attribution measurement with Engagement Mapping. Atlas offers an open platform for integrated solutions with a broad range of ecosystem partners via the Atlas Technology Partner Alliance as well as a proprietary Microsoft business intelligence platform built on Microsoft SharePoint and Office called Atlas+. Atlas operates in over 24 markets globally and has dedicated support teams throughout the Americas, EMEA and Asia-Pacific focused on delivering strategic and creative solutions to match our clients’ ambitions. atlassolutions.com
Rule your web analytics data, with Pion® from Atomic Labs®. Pion collects cleaner, more accurate data for SiteCatalyst than page tags or log files, for a fraction of the overhead. Best of all, Pion's unique approach to real-time data collection unlocks an entirely new world of possibilities for cutting edge analysts. With Pion you're in total control of your own data streams, so you can customize rules on the fly, create real-time ad hoc reports, build clickstream data warehouses, replay user sessions, apply smart privacy filters and much more. Visit Atomic Labs to learn more and claim your free trial of Pion Enterprise. atomiclabs.com.
BusinessOnline is a digital marketing agency with a 14-year track record of success. Our unique approach is based on gaining a deep understanding of user needs and online behaviors and aligning this customer intelligence with organizational revenue objectives to bridge the gap between sales and marketing. We have a cross-functional team of experts in analytics, search engine optimization, paid search, social media, user-experience, and web development that collaboratively work together and ensure campaigns are as innovative as they are cohesive. BusinessOnline was selected by BtoB Magazine as a Top Interactive Agency for the past three years in a row. For more information call (619) 699-0767 or visit businessol.com.
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 50,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. For more information, please visit clicktale.com.
Conductor is the most widely-used SEO technology company, empowering enterprise marketers to manage and improve their SEO efforts. Conductor’s leading SEO platform, Searchlight is the go-to solution for marketers who need to take control of their brand's search rankings and gain insight into search engine optimization (SEO) programs. Searchlight makes it possible for marketers to scale and manage natural search like any other successful marketing program, monitor their competitive market share and continually improve their SEO program. Companies such as Monster.com, Siemens, Toy's R Us, Autodesk and GE rely on the company's technology solutions and expert team to continually measure and improve their natural search traffic and revenue. Conductor has been named to the Inc. 500 list, the OnMedia 100 Top Private Companies list and Crain’s Top Ten Places to Work in New York list. For more information visit conductor.com/searchlight.
Crowd Science is revolutionizing online market research by combining the benefits of web analytics and survey research in a single research platform. Founded in 2008 by engineers and researchers who had a bone to pick with the way online research was conducted, they set out to create innovative survey-based tools and services that help publishers, brands and networks better understand their audiences and generate new advertising revenue opportunities. Crowd Science also levels the online research playing field with FREE web tools that help small and mid-sized websites & blogs better understand who and how satisfied their visitors really are. crowdscience.com
Ensighten is a breakthrough tag management technology that eliminates the need for IT, Developer or Agency involvement in tagging process and solves the rapidly growing problems and complexities of managing website tagging. Established in 2009, Ensighten’s patent-pending technology can be implemented within days, enabling superior data clarity and tracking of online behavior , extending the functionality of vendor tools, reducing vendor switching costs, improving site performance, and virtually eliminating the requirements for tagging-related IT, agency and vendor resources. Ensighten allows IT departments to empower marketers and web analytics specialists to manage updates and customize or remove tags on their own in any technology environment through the intuitive Ensighten Manage interface. As leaders in the web analytics industry for over a decade, Ensighten’s founders bring unmatched depth of experience to address the most challenging enterprise requirements.
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit epsilon.com or call 1.800.309.0505.
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. experian.com/marketingservices
As the leader in customer satisfaction measurement, ForeSee Results captures and analyzes voice of customer data to help organizations increase loyalty, recommendations and marketing value. Using a patented, scientific methodology developed at the University of Michigan, ForeSee Results identifies improvements across all channels and touch points that drive customer satisfaction. With over 55 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management around the globe. ForeSee Results can be found online at foreseeresults.com.
Kampyle transforms the way companies interact with website visitors, enabling businesses to optimize the user experience and boost sales. Our easy-to-use software-as-a-service (SaaS) solution collects, analyzes and measures online visitor feedback, then delivers that data to sales and marketing teams via a lead generation dashboard. Since the product's launch in 2008, Kampyle has powered more than 45,000 companies who use feedback to gain insight into user behavior, enhance product and service offerings, and convert up to 45 percent of the visitors who leave contact information. Kampyle has processed more than 12 million feedback forms in over 60 languages in 191 countries to date. kampyle.com.
Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships. For market leaders such as Best Buy, AT&T;, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. lithium.com
Conversion is the Point. Needle is the Solution.
You’ve tried everything to raise conversion, but have you tried humans? No matter what you are selling online, a skilled, passionate human will make a difference in your business. With Needle, your customers will engage in real-time, meaningful conversations online with loyal customers and/or brand mavens that know and love your products. Don’t waste these conversion opportunities by sending them through disinterested customer support teams. Needle’s cloud-sourced stable of brand advocates and suite of social commerce chat tools allow your customers to be wowed by the knowledge and personal attention they receive, lifting AOV, conversion and lifetime value, while reducing your overhead.needle.com
PwC provides industry-focused assurance, tax, and advisory services to enhance value for their clients. More than 163,000 people in 151 countries across the PwC network share their thinking, experience, and solutions to develop fresh perspectives and practical advice.
PwC works with leading companies around the world to help them fulfill the promise of their great ideas. Whether it’s driving innovation to meet the growing consumer opportunity of the global markets, or adopting new “digital” business models, our strong relationships and track record of delivering value have made us the trusted adviser or to the majority of the Global Fortune 500 companies.
For more information on how PwC’s technology industry practice can help your company please visit us at pwc.com/technology.
Searchmetrics GmbH is the pioneer and leading vendor for Search Analytics software for enterprises. Along with traditional SEO consulting Searchmetrics develops and owns a unique server infrastructure and the software solutions Searchmetrics Suite and Searchmetrics Rapid. The SaaS solution allows Searchmetrics' clients to constantly aggregate and analyze large amounts of data like ranking websites, search keywords as well as the relevant group of competitors. This turns Searchmetrics into the leading provider of a web-based software service that guarantees their customers to achive top rankings with all leading search engines. The fast growing business employs more than 70 people and helps to improve the ranking of renowned customers like bild.de, ProSieben, ImmoWelt, Siemens, T-Online and Hexal. Searchmetrics is building a global business to distribute Searchmetrics Suite as SaaS through a network of partners. Find out more about Searchmetrics and the Searchmetrics partner program under searchmetrics.com.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (www.pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (www.yodel.yahoo.com).
At HP we believe technology can create new possibilities for people around the world from high school students and soccer moms to budding entrepreneurs, government officials, and senior executives. We're the largest IT company on the planet, with 320,000 employees working in approximately 170 countries around the world. And we are able to leverage our size and scope to deliver real value in the products and services we offer. Our healthcare solutions are helping hospitals reduce errors and insurers bring down costs. Our TouchSmart products are helping individuals with autism communicate for the very first time. Our digital printing solutions are revolutionizing the publishing industry by allowing publishers to print individual books on demand. And that's just the beginning. Where others see challenges, we see opportunities. So we never stop exploring. We never stop at impossible. And we can't wait to show you what we think of next. hp.com
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