The Omniture Online Marketing Suite Webinar Series
See the best of Omniture Summit EMEA
We have chosen the best reviewed and highest rated breakout presentations and bring them to you, right at your desk, with The Omniture Online Marketing Suite Webinar Series.
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Boosting Conversion with Social Networks
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Speaker:
Martyn Jobber, Director of Presales Consulting, Omniture EMEA
Your customers are spending more and more time on social networks like MySpace, Facebook, LinkedIn, Twitter and others.
With over 200 million members, Facebook is now a major marketing platform and many marketers are investing in Facebook
applications. Find out how to influence visitors across these social networks to engage with your site, spend more money,
and ultimately convert!
You'll learn how to:
- Implement the people, process and technology to better understand how Social Networks are influencing your brand and business.
- Monitor your what is being said about your company and brand through Twitter
- Connect off-site social media with on-site Web analytics
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Martyn Jobber, Director of Presales Consulting, Omniture EMEA
Martyn has more than 12 years in Online Marketing experience. He continually strives to help customers use new
Online Marketing techniques, drive understanding of the capabilities, measure results and increase ROI. |
What Do You Recommend?
How to Promote Relevant Choices That Lead to Customer Action
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Speaker:
Jamie Brighton, Solutions Consultant, Test&Target;, Omniture EMEA
Have you ever wondered how Amazon makes such great complimentary product recommendations? Would that ability
help your business? Start embracing recommendations as a key part of your marketing and merchandising strategies.
You'll learn how to:
- How you can easily determine the best up-sell and cross sell offers to your visitors
- How to offer the right product, to the right person, at the right time
- What Forrester believes should be your top online merchandising priorities this year
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Jamie Brighton, Solutions Consultant, Test&Target;, Omniture EMEA
Jamie has worked at Omniture for three and a half years focusing on the testing and behavioural targeting components
of the online business optimisation suite. He has been involved in website development and online marketing for 10 years. |
Drive Behavioural Email With Your Web Analytics Data Now
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Speakers:
Neil Morgan, VP Marketing and Channels, Omniture EMEA
Grant Keller, Managing Director, Acceleration Europe
Despite the growth of relationship marketing, most email campaigns today are interrupt driven, sent without any understanding of the situation of the recipient. Yet most organisations already have the behavioural data in their web analytics system that can provide this context, and enable you to create behaviourally driven email campaigns, with significantly better results.
You'll learn how to:
- Identify how web analytics data can be used to drive behaviorally driven email marketing.
- Connect your email provider with Omniture SiteCatalyst, regardless of the email system that you are using.
- See case study examples of increased productivity through behaviorally driven email.
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Neil Morgan, VP Marketing and Channels, Omniture EMEA
A career marketer in enterprise software, Neil has spent seventeen years across all marketing disciplines
including product management, product marketing, channel marketing, public relations, analyst relations,
and strategic marketing management. |
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Grant Keller, Managing Director, Acceleration Europe
Grant Keller is Managing Director of Acceleration Europe. Based in London, he brings a passion for online marketing to the workspace, helping companies enhance the return on their digital marketing investments. Grant was a co-founder of Acceleration in 2000. |
Best practices in online marketing from the Omniture Marketing team
Using on-site data to drive off-site campaigns
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Speakers:
Neil Morgan, VP Marketing and Channels, Omniture EMEA
Stuart Scott, Online Marketing Manager, Omniture EMEA
Do you realise that you probably already have all the data you need to target more effective, personalised campaigns to your prospects and web site visitors?
Hear directly from the Omniture Marketing team about how to use that data you collect about your visitors to build more targeted campaigns both on and offsite. They will share their own experiences of doing this for their own business.
During the webinar you'll learn:
- How to identify and collect anonymous visitor profile data that can be used in your marketing campaigns.
- How to use that data to build demographic & behavioural segments for marketing campaigns.
- How to test alternative creatives by segment to increase conversion rates.
- How to develop nurturing campaigns that track visitor behaviour and deliver targeted messages.
- How to improve search marketing via keyword bid and portfolio management.
This will be reinforced with case study material from the marketing team at Omniture showing how they have increased conversions through the Omniture.com site.
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Neil Morgan, VP Marketing and Channels, Omniture EMEA
A career marketer in enterprise software, Neil has spent seventeen years across all marketing disciplines
including product management, product marketing, channel marketing, public relations, analyst relations,
and strategic marketing management. |
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Stuart Scott, Online Marketing Manager, Omniture EMEA
Responsible for maintaining and extending Omniture’s web presence across EMEA, planning the database strategy and driving site traffic using search engine marketing, email and display advertising, for customer acquisition. |
