Leading car rental company uses Adobe® Online Marketing Suite, to optimize ad spend, increase customer interest by 152%, and achieve annual savings of $1.7 million

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Case Summary

Dollar Thrifty Automotive Group adopted the Adobe Online Marketing Suite to enhance its understanding of customer transactions and optimize content on the various customer channels used to make purchases. With the Adobe solutions, the company has saved $1.7 million annually, increased interest in promotions by 152%, achieved 45% ROI annually, improved conversions, and optimized $1 million in ad spend.