Rosetta Stone boosts online revenue per visitor by 12.55% with Adobe® Online Marketing Suite, powered by Omniture®

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Case Summary

Rosetta Stone began looking for an intuitive solution that would enable its marketers to conduct sophisticated multivariate tests without spending an inordinate amount of time on them. The company also wanted to gain better insight into online visitor behavior and find a way to integrate offline visitor data with online visitor data to provide website visitors with a better experience. When they saw the combined capabilities of Adobe SiteCatalyst and Adobe Test&Target;, powered by Omniture, the decision to go with Adobe was easy.